From the four P's to the four E's: experience

Published on May 30, 2024   18 min

A selection of talks on Marketing & Sales

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In this four-part mini-series called from P's to E's, I plan to guide you through each transition of the P to help you understand how we landed here today.
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My name is Dr. Dionne L. Boyd, AKA Dr. B, AKA The Money Chick. I am a global professor, curriculum writer, and course developer for over 40 classes in higher education, in the areas of marketing, business, entrepreneurship, fashion, and consumer behavior. I am also CEO and founder of Image Architects and Management, a global marketing agency that specializes in luxury and experiential marketing, creating highly elevated and curated experiences and events for luxury retail brands, businesses, and professionals. My clients include Neiman Marcus and InterContinental Buckhead just to name a few. My company also offers education consulting, curriculum writing, course development, workshops and more, to universities and educational programs across the globe. Such as Polimoda in Florence, Italy, LIM College in New York City, Southern New Hampshire University, and SCAD, Atlanta. You may learn more about my agency by simply visiting iammarketingagency.com. Feel free to connect with me also on LinkedIn at www.linkedin.com/in/doctordionnelboyd. Now let's get started on Part One of this series. The 4Ps also known as

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From the four P's to the four E's: experience

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