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Printable Handouts
Navigable Slide Index
- Introduction
- About me
- Overview
- Principles of marketing
- Marketing defined
- Product
- Dimensions to consider when selling a product
- Product has now transitioned to experience
- Why do experiences matter?
- Example of Pillsbury
- Problems with experiences
- Problems with experiences: Subjectivity
- To recap
- Perception
- Participation
- Apple example
- Personalization
- Study from McKinsey & Company
- Example of Personalization
- Prioritization
- Metric 1
- Metric 2
- One last experience example
- Closing
- Remember
- Thank you
This material is restricted to subscribers.
Topics Covered
- Market diversity
- Personalization
- Organizational value
- Brand experiences
- Creating an experience
- Products and services
Links
Categories:
External Links
Talk Citation
Boyd, D. (2024, May 30). From the four P's to the four E's: experience [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 21, 2024, from https://doi.org/10.69645/ITUF5619.Export Citation (RIS)
Publication History
From the four P's to the four E's: experience
Published on May 30, 2024
18 min
Transcript
Please wait while the transcript is being prepared...
0:00
In this four-part mini-series
called from P's to E's,
I plan to guide you
through each transition of
the P to help you understand how
we landed here today.
0:14
My name is Dr. Dionne L. Boyd,
AKA Dr. B,
AKA The Money Chick.
I am a global professor,
curriculum writer,
and course developer
for over 40 classes in
higher education,
in the areas of
marketing, business,
entrepreneurship, fashion,
and consumer behavior.
I am also CEO and founder of
Image Architects and Management,
a global marketing agency that
specializes in luxury and
experiential marketing,
creating highly
elevated and curated
experiences and events
for luxury retail brands,
businesses, and professionals.
My clients include
Neiman Marcus and
InterContinental Buckhead
just to name a few.
My company also offers
education consulting,
curriculum writing,
course development,
workshops and more,
to universities and
educational programs
across the globe.
Such as Polimoda in
Florence, Italy,
LIM College in New York City,
Southern New
Hampshire University,
and SCAD, Atlanta.
You may learn more
about my agency
by simply visiting
iammarketingagency.com.
Feel free to connect
with me also
on LinkedIn at
www.linkedin.com/in/doctordionnelboyd.
Now let's get started on
Part One of this series.
The 4Ps also known as