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From the four P’s to the four E’s: exchange

Part 2 of 4
Published on May 30, 2024   23 min

A selection of talks on Marketing & Sales

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From Ps to Es, presented by Dr. Dionne L. Boyd.
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Welcome back to the four-part mini-series from Ps to Es, where we are diving into how the marketing mix, known as the four Ps, has transitioned to the Es of marketing today. In part one of the series, we discussed how product, the first P, transition to the first E, experience. Today we will explore how the second P, price, has shifted to the second E, exchange.
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My name is Dr. Dionne L. Boyd, AKA Dr. B, AKA The Money Chick. I'm a global professor, curriculum writer, and course developer for over 40 classes in higher education in the areas of marketing, business, entrepreneurship, fashion, and consumer behavior. I am also CEO and founder of Image Architects and Management, a global marketing agency specializing in luxury and experiential marketing, creating highly elevated and curated experiences and events for luxury retail companies, brands, businesses, and professionals. My clients include Neiman Marcus and InterContinental Buckhead, Atlanta, just to name a few. My company also offers education consulting, curriculum writing, course development, workshops, and more, to universities and educational programs around the globe such as Polimoda in Florence, Italy, LIM College in New York City, Southern New Hampshire University, and SCAD Atlanta. You may learn more about my agency by simply visiting iammarketingagency.com. Feel free to also connect with me on LinkedIn at www.lnkedin.com/in/drdionnelboyd. Now let's get started on Part Two of this series. The second P is price,

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From the four P’s to the four E’s: exchange

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