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0:00
From Ps to Es, presented
by Dr. Dionne L. Boyd.
0:10
Welcome back to the
four-part mini-series
from Ps to Es,
where we are diving into
how the marketing mix,
known as the four Ps,
has transitioned to the
Es of marketing today.
In part one of the series,
we discussed how
product, the first P,
transition to the
first E, experience.
Today we will explore
how the second P, price,
has shifted to the
second E, exchange.
0:45
My name is Dr. Dionne L. Boyd,
AKA Dr. B,
AKA The Money Chick.
I'm a global professor,
curriculum writer,
and course developer
for over 40 classes
in higher education in
the areas of marketing,
business,
entrepreneurship, fashion,
and consumer behavior.
I am also CEO and founder of
Image Architects and Management,
a global marketing agency
specializing in luxury and
experiential marketing,
creating highly
elevated and curated
experiences and events for
luxury retail companies,
brands, businesses,
and professionals.
My clients include
Neiman Marcus and
InterContinental
Buckhead, Atlanta,
just to name a few.
My company also offers
education consulting,
curriculum writing, course
development, workshops,
and more, to universities and
educational programs
around the globe
such as Polimoda in
Florence, Italy,
LIM College in New York City,
Southern New
Hampshire University,
and SCAD Atlanta.
You may learn more
about my agency
by simply visiting
iammarketingagency.com.
Feel free to also
connect with me
on LinkedIn at
www.lnkedin.com/in/drdionnelboyd.
Now let's get started on
Part Two of this series.
The second P is price,
