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0:00
Hello, my name is
Teresa McCarthy Byrne.
I am an Associate Professor of
Global Supply Chain
Management and
Marketing at Bryant
University in Smithfield,
Rhode island, in
the United States.
Today's topic is "External
collaboration and CPFR",
or Collaborative Planning,
Forecasting and Replenishment.
0:20
Now, before I started
my career in academia,
I actually had another
career in retail.
I worked in retail for about
14 years in New York City,
working for two
different retailers.
I worked both in
stores and then I moved
into the buying office.
I was a buyer for several years.
Then I moved into inventory
management and control.
Part of our responsibility,
my team and I, was to
do the forecasting
and inventory planning and
turnovers and gross margin plan.
I do have quite a bit of
experience in this topic.
But before we talk about
external collaboration and CPFR,
there are a couple of terms
that I would like to clarify.
The reason for this is I am
also on a forecasting and
S&OP auditing team where
we go into companies that,
some very successful,
some less successful,
Fortune 100 companies,
and some privately owned
companies, that know they can do
a better job with forecasting
and S&OP processes.
One thing that we have
learned through this
process is that
many people use
the terms "forecast" and
"plan" interchangeably,
and they really are two
completely separate terms.
I do want to precisely
define these terms before I
move on and talk about external
collaboration and CPFR.
