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Dr. Teresa M. McCarthy Byrne Associate Professor of Marketing, Bryant University, USA1 Talk
Teresa M. McCarthy Byrne is an Associate Professor of Marketing at Bryant University. Her current research projects explore the degree to which firms integrate activities with other firms in their supply chain, such as collaborative forecasting, demand management, and demand planning. Her research has been published in The Journal of... read moreForecasting, International Journal of Physical Distribution and Logistics Management, Transportation Journal, Foresight, Journal of Marketing Education, and Journal of Business Forecasting. Prior to earning her Ph.D. from the University of Tennessee, Knoxville, Dr. McCarthy Byrne worked in the retail industry for 14 years in forecasting and inventory planning and control.