Please wait while the transcript is being prepared...
0:00
Hello and welcome to
this Henry Stewart Talk.
My name is Dr. Chris Golding
and I am a lecturer in
Innovation and Strategy at
Alliance Manchester
Business School.
Today I'm going to talk to
you about how emotion can affect
the pursuit of digital
innovation in organizations.
0:17
In terms of what we will
cover in this talk,
I will begin by setting
the scene and defining
what I mean by the pursuit
of digital innovation.
I will also provide a high level
overview of why emotion is
relevant to the pursuit of
digital innovation
to frame this talk.
We will then dive into
the psychology behind
emotion before
contemplating how
emotions might be
experienced in the digital
innovation process.
Finally, we will explore
a real world case
to see how emotion
affected the pursuit of
digital technology in
a real world setting.
The talk will conclude with
a summary of the key
points discussed.
0:51
When I talk about the pursuit
of digital innovation,
I refer to attempts to deliver
a digital technology or
solution in the real world.
This can be broadly
understood as
a three stage process
consisting of invention
or discovery,
followed by the development,
and finally implementation
in the real world where
digital technologies
and solutions become
innovations by creating
value for the organization.
This process may also involve
the use of digital technologies.
In today's talk, I
adopt a very broad definition
of digital innovation,
which includes the use of
digital technologies in
the innovation process,
as well as the
attempted delivery of
digital technologies
in the real world.
1:31
In terms of why we
need to consider
emotion when thinking
about this process.
The pursuit of
digital innovation is
complex and involves
many individuals and
groups coming together
and interacting to share
relevant information and
make decisions about
the use and delivery of
digital technologies.
The innovation process
involves numerous decisions.
From an economic perspective,
the actors who make these
decisions are set to be able to
process information in
an objective and
non-emotional manner,
considering all
information to arrive
at the best or most
suitable solution.
However, a behavioral
perspective contests this.
Behavioral theorists argue that
actors do not have
the capacity to
be totally rational consider
all information
and alternatives.
Because as humans, we have a
finite processing capacity.
Critically, the human
actors involved in
the innovation process are
recognized to be
emotional creatures.
These emotions can
influence how they
interpret and collect
further information.
In this respect, emotions
can influence the
decisions made in
the digital innovation
process and
subsequently the nature of
digital innovation itself.
