Please wait while the transcript is being prepared...
Namaste and greetings from India. My name is Professor K. G, Sudesh, Vice-Chancellor at the Makhanlal Chaturvedi National University of Journalism and Communication. Located in the Lake City of Bhopal, Central India, Madhya Pradesh.
Prior to my current assignment, I was the Founder Dean at the School of Modern Media, University of Petroleum and Energy Studies, Dehradun. Just before that, I was the Director General of the Indian Institute of Mass Communication, New Delhi, which is India's premier media training institute. I've been a journalist and an academician for the last three decades. Apart from my Masters in Mass Communication, I have done an experiential course in Public Health Communication at the University of Oxford. I've also worked on both sides of the spectrum, in the sense, that I have worked as a group media advisor to one of India's leading corporate enterprises. I'm going to talk to you today on media relations, which is an integral part of corporate communications or public relations.
Media relations is an integral part of governance itself, apart from corporate communication. There is no aspect of modern life where communication is not there, because both the access to media and the exposure to media are growing by leaps and bounds. Right from childhood to the elderly, everybody is accessing media, and that's growing by the day. In this scenario, media relations is the medium through which the governments of today, the corporate sector, and even individual celebrities, are reaching out to their customers, the public at large and their followers. Today we are going to talk about the what, then, how and why of media relations. As I mentioned, media relations is a significant element of the wider field of public relations.