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Printable Handouts
Navigable Slide Index
- Introduction
- Background
- Media relations
- Media relations: what
- Media relations: why
- Media relations: when
- Media relations: how
- Media relations: underlying principles
- Case study: Marriott International
- Case of Marriott
- Marriott’s media relations key areas
- New trends are mostly digital
- Case study: Zomato
- About Zomato
- Zomato’s initiatives during COVID-19
- Zomato’s initiatives: customers
- Zomato’s initiatives: delivery partners
- Zomato’s initiatives: the underprivileged community
- Digital world amid COVID-19
- Global Scenario
- Internet adoption around the world
- Share of global internet users by region
- Digital around the world
- Social media usage around the world
- Global social media users over time
- Types of social media accounts followed
- Reasons for using social media
- Indian scenario
- India overview
- India: social media usage
- India: most-used social media platforms
- India: sources of new brands discovery
- India: primary channels for brand research
- Opportunities
- Challenges
- Expert views
- Quote: Sheryl Sandberg
- Quote: Richard Edelman
- Quote: Mark Read
- Quote: Amit Misra
- References
- Thank you
This material is restricted to subscribers.
Topics Covered
- Specialized media
- Marriott
- Zomato
- COVID-19
- Underprivileged community
- India
- Social media
- Brand reputation
Links
Series:
Categories:
Bite-size Case Studies:
External Links
- Digital 2021 Global statshot report (Slides 20-26 )
- Digital 2021 India report (Slides 28-32)
- Reports - Datareportal
- Kepios
- Hootsuite
- GWI - research platform
- Statista
- Expert View: Way forward an elusive term for PR industry post COVID-19?
- Semrush
- App Annie
- Skai (Kenshoo)
- Locowise
- Similarweb
- Exchange4media
- Afaqs
- Weforum
- Campaign
- Zomato
- Brandpoint
- Marriott
- CPA Connect
Talk Citation
Suresh, K.G. (2022, February 27). Media relations [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 9, 2024, from https://doi.org/10.69645/OOYM7632.Export Citation (RIS)
Publication History
Other Talks in the Series: Corporate Communication: Concepts and Practices
Transcript
Please wait while the transcript is being prepared...
0:00
Namaste and greetings
from India.
My name is Professor
K. G, Sudesh,
Vice-Chancellor at the Makhanlal Chaturvedi National
University of Journalism and Communication.
Located in the Lake City of Bhopal,
Central India, Madhya Pradesh.
0:18
Prior to my current assignment, I was the Founder Dean at the School
of Modern Media, University of Petroleum and Energy Studies, Dehradun.
Just before that, I was the Director General of the
Indian Institute of Mass Communication, New Delhi,
which is India's premier
media training institute.
I've been a journalist and an
academician for the last three decades.
Apart from my Masters
in Mass Communication,
I have done an experiential course in Public
Health Communication at the University of Oxford.
I've also worked on both sides of the spectrum, in the sense, that I have worked
as a group media advisor to one of India's leading corporate enterprises.
I'm going to talk to you today on media relations, which is an
integral part of corporate communications or public relations.
1:18
Media relations is an integral part of governance
itself, apart from corporate communication.
There is no aspect of modern life
where communication is not there,
because both the access to media and the exposure
to media are growing by leaps and bounds.
Right from childhood to the elderly, everybody is
accessing media, and that's growing by the day.
In this scenario, media relations is the medium through
which the governments of today, the corporate sector,
and even individual celebrities, are reaching out to
their customers, the public at large and their followers.
Today we are going to talk about the what,
then, how and why of media relations.
As I mentioned, media relations is a significant
element of the wider field of public relations.