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Printable Handouts
Navigable Slide Index
- Introduction
- Overview
- Social media and corporate communication
- Key questions to consider
- A look at the current state 1
- A look at the current state 2
- What is social media?
- Changes in corporate communication
- Reputation management in the digital age
- Social media: implications for reputation
- Flipping the lens
- Digital activism
- Historically
- Case 1: Greenpeace vs. Shell
- Multiple blows to Shell
- The result?
- Case 2: Kodaikanal Won’t
- Unilever response
- Case not closed…
- Digital activism: reflections on the two cases
- Implications for corporate reputation
- Thank you
- Additional resources
This material is restricted to subscribers.
Topics Covered
- Corporate communication
- Crisis communication
- Social media
- Stakeholder power
- Lego
- Shell
- Kodaikanal
- Greenpeace
- Reputation management
- Non-governmental organizations