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Hello, I'm Dr. Vidhi Chaudhri,
Associate Professor in
Media and Communication
at Erasmus University
Rotterdam in the Netherlands.
My research and
teaching interests span
various topics and
organisational communication
and public relations,
including corporate
social responsibility,
social mediated
organisational communication,
crisis and reputation
management,
digital activism and
employee engagement.
At Erasmus University Rotterdam,
I teach both in the master' and
bachelor's programs, and also
supervise master's theses.
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In today's talk, I
will be addressing
the social media developments in
the field of corporate
communication.
It is a broad topic,
and although social
media have almost
become ubiquitous in
our personal lives,
organisations are
still grappling with
the manifold opportunities and
challenges that social
media present to them.
We will go through some of
the key developments in
corporate communication
and how the field of
practice and study has
changed in the context
of these developments,
and later on in
the presentation,
zero in on a specific
development.
Namely, how NGOs or
non-governmental organisations
are using social media
to call out corporations and to
challenge irresponsible
business practice.
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These developments are also
the subject of my
co-authored book with
Prof. Asha Kaul titled
"Corporate Communication
Through Social Media: Strategies
for Managing Reputation".
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The key questions
we will consider in
today's presentation
are as follows:
how and in what ways has
corporate communication
changed due to digitalization?
How can organisations
prepare for,
adapt to, and leverage
communication possibilities
in the digital age?
And finally, an
important question,
what constitutes reputation
management in the
all-pervasive
social-mediated era?
Assuming that the bedrock of
corporate communication
is to build
and maintain favorable
reputations,
the last question is critical.
What constitutes
reputation management
in the social-mediated era?
