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Printable Handouts
Navigable Slide Index
- Introduction
- What we do here matters! (1)
- 'Off the curve'
- Higher education
- Teaching in higher education
- High-tech High-touch learning
- Co-creating value
- Global mega trends
- Megatrends 2031
- HE Response?
- Technology in HE
- It's a VUCA world
- Vision for the HE sector
- Higher education ‘worry list’
- Ahead for higher education?
- Disruption ahead
- Looking at other sectors
- Lessons from other sectors
- Examples: O2 & Burberry
- Embrace the power of ‘What if…’
- Red vs. Blue ocean strategy
- Ocean strategy
- Differentiation & distinctiveness
- Race for excellence: the date on your birth certificate?
- Sustainable development goals
- Demolish silo thinking
- UNSDGs
- Leadership challenges
- What is an institution?
- Is the higher education institution at odds with the future?
- 3T's
- Trust
- Case Study: Plymouth University, UK
- Connecting the university through its academic mission WITH business and society
- Enterprise & sustainability
- …WITH students and alumni
- Students as partners
- …WITH research & scholarship
- Re-framing Sustainability: a goal for today
- Sustainability journey
- Universities driving growth
- An enterprise ecosystem
- Universities: anchor institutions
- Connected university
- Locally rooted - globally connected
- Higher education as a public good
- Final thoughts
- What we do here matters! (2)
- Thank you
- Education is…
This material is restricted to subscribers.
Topics Covered
- Higher education
- Red vs. blue ocean strategy
- Sustainable development goals (SDG)
- Megatrends
- Transformative education
Links
Series:
Categories:
Bite-size Case Studies:
External Links
- Dr. Wendy M. Purcell on Harvard University
- Off the curve article on LinkedIn
- Tranformative education article on LinkedIn
- Teaching in Higher education podcast #207
- Megatrends 2030 webinar
- Red vs. Blue ocean strategy
- The Corporation is at Odds with the Future (Harvard Business Review article)
- Student stories
- Reasons to build resilience into the future of your university
- Encouraging a British Invention Revolution: SirAndrew Witty’s Review of Universities and Growth
- Enterprise Solutions (GAIN)
Talk Citation
Purcell, W.M. (2019, December 31). 'Off the curve' in higher education [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 21, 2024, from https://doi.org/10.69645/CRLD3136.Export Citation (RIS)
Publication History
Other Talks in the Series: Online Learning for Business Education
Transcript
Please wait while the transcript is being prepared...
0:00
Hello, I'm Wendy Purcell and I'm delighted to have the opportunity to share with you
some thoughts about higher education in the 21st century and beyond.
0:11
Higher education matters.
Our world is changing rapidly.
Its problems are more difficult to predict, understand,
and handle, and are more interconnected and interdependent than ever before.
The strategy reflected in the sustainable development goals is
a global response to the disruptive and transformative forces acting upon us,
such as technology and globalization.
In this knowledge economy,
there's a growing societal premium on an educated population in
terms of sustaining economic competitiveness, well-being, and inclusion.
Higher education plays a key role in enabling talent to express itself in society,
but the need for lifelong learning and upskilling
is challenging more traditional university models.
Global higher education is going through a transformative age
with rising costs, activist stakeholders, digitization,
new competitors, massive open online courses,
so-called MOOCS, competition for students,
demographic changes, shifting student needs and demands,
disruptions all familiar to people in business.
Indeed, the central value of higher education is being challenged in some quarters.
1:36
We've called this talk 'off the curve',
and this is why. When we look at higher education now,
we see an inverse relationship between access and quality in the main,
using quality as a proxy measure for reputation,
elitism, and return on investment.
Yes, there will be exceptions, of course.
But we tend to see those institutions that are high when it
comes to access being lower in terms of outcomes.
While elite institutions that are low when it
comes to being open to talent wherever it exists,
being higher when it comes to reputation.
What we need in higher education is for it to be
opened to all with the talent and drive to succeed.
One that is high on access but also high on quality,
impact, and return to the individual and society at large.
As innovation and technology progress rapidly in most sectors,
it's difficult for many academic institutions entrenched with traditional subjects,
teaching methods, policy and practices to
respond to the new reality of what's needed by students,
those in the workforce, and wider society.
There's an urgent need to articulate a new university offer
differentiated through its intellectual and impactful contribution
to economic prosperity and social justice.
Distinctive features would include supporting learning throughout life,
co-creating evidence-based solutions with business in the community,
and driving an innovation ecosystem,
scaling local inventions for global reach.
This is the context in which the university of the future is situated,
it's off the curve.
Representing a radical departure from the traditional higher education model.