This case study examines SmithKline Beecham’s use of decision analysis to determine which R&D projects to fund. This process significantly improved on the ‘project champion’ approach, resulting in a substantial increase in value for the same amount of capital investment.
Clemen, R. (2019, August 29). Using decision analysis to optimise R&D investment: the case of SmithKline Beecham [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved September 24, 2019, from https://hstalks.com/bm/4034/.