This case study examines Marks & Spencer’s ‘Plan A’ brand strategy for sustainability in general and, in particular, the development of Marks & Spencer’s new ‘Plan A’ vehicle. The new lorry has not only reduced the company’s carbon emissions but has also lowered costs by increasing load capacity while reducing fuel consumption.
Bernon, M. (2018, July 31). Sustainable supply chains: Marks & Spencer’s Plan A [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 10, 2018, from https://hstalks.com/bm/3794/.