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0:00
Hello, I am Dr Ying Zhang.
I am a Finance Professor.
I would like to talk to you
about "Using Social Media Data
in Investments".
0:12
I will be covering
the following issues.
Social media data on the Internet.
The impacts of social media
on financial markets.
Why pay attention to social media?
Social media: does it matter?
Trading strategies
based on social media information.
Implications of social media.
Finally, I will summarize the talk.
0:39
There are many social media sites
providing free information
on stock trading and investments.
Some information is legitimate
and useful.
Some is just a waste of time,
even deceptive.
Caution is needed
when exploring information
on the Internet.
First, I would like to talk about
nine social media channels
in which investors
can easily obtain free information.
1:10
1- Instant Messenger
and Short Message Service.
Instant Messenger software
offers real-time text
or voice transmission
which allows you
to communicate back and forth
with peer traders on your list.
On the other hand,
Short Message Service
tends to facilitate connections
between known users.
SMS is a convenient tool
for communicating
with your brokers,
fellow traders
and is part of many traders'
daily routines.
2- Brokerage firm's chat room.
A special type
of semi-public chat room,
which is run
by online discount brokerage firms,
such as E-trade and TD Ameritrade.
These chat rooms
enable their clients
to obtain stock information
and share opinions.
However, users need to meet
a minimum deposit requirement
to become a customer
of the brokerage firm
in order to use its chat room.
