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The impact of communication on human behaviour in times of crisis

Published on May 31, 2016   20 min

Other Talks in the Category: Management, Leadership & Organisation

The impact of communications on human behavior in times of crisis.
Communication is an integral part of managing crisis, with scholars such as Heath in 1998 identifying that "communication is the most important tool of crisis management." Therefore, policymakers have constantly sought to find the most appropriate ways to use communication to influence behavior during these times to assist in the recovery from crises. This talk will investigate why policymakers wish to utilize effective crisis communication, and explore the importance of crisis communication on influencing human behavior in a time of crisis, and the influence of the medium of communications. It was noted by Gross in 1996 that "in order to understand and predict the effectiveness of one person's attempt to change the attitude of another, we need to know, ''who says what in which channel to whom and with what effect''.
Whilst we demonstrated that the medium of the message is important to ensure that the correct audience has been reached, it will be suggested that for policymakers to maximize the impact of crisis communications during a crisis, they must utilize rhetoric and cognitive response theory. This talk will go on to suggest that the most important factor in implementing behavior in a time of crisis is that communications are provided from a credible source and are empathetic in nature. It was noted by Reynolds and Earley, since communications to tailor messages and be empathetic and considering the communication needs of others can help dispel rumors and engender trust.

The impact of communication on human behaviour in times of crisis

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