Crash course on entrepreneurial learning

Published on May 14, 2015   16 min

Other Talks in the Series: Hot Topics

0:00
Welcome everyone. This is an introduction to the topic of entrepreneurial learning. My name is Ricardo Zozimo, and I'm part of the Faculty at Lancaster University Management School in the UK. The topic of today is really going to delve into what we know about how entrepreneurs learn. And this is quite important, because learning has been one of the topics that has been connected to performance in many studies. So the more entrepreneurs learn, the more they know, and the more they know, the more they can perform.
0:34
Entrepreneurial learning is really a combination of what entrepreneurs do with what they learn. And by doing that, it's not just about human beings learning. Obviously, entrepreneurs are human beings. It's about how they take this learning, and apply it to the most important processes of entrepreneurship. Such as discovering new opportunities, such as exploiting those opportunities, and connecting with others that want to exploit those opportunities. So one of the questions I often ask any of the entrepreneurs that I meet, is how do you learn? So take a few seconds before I show you the next slide for you to think about how do you learn, what processes, what sources, do you apply in your own learning.
1:19
One of the things that's important to have in mind is how do we understand entrepreneurship? So to take, for example, what Jason Cope in his 2005 papers said about entrepreneurs. What we understand of entrepreneurship, is the research concentrates on what entrepreneurs do rather than who they are. So we're focusing on what entrepreneurs are actually doing. What's their actions? What's their practices? And not really worried about who they are, what type of personal characteristics or traits they have. So we are looking at the processes that lead them to create and develop enterprises and entrepreneurial firms.
1:59
How do we understand learning? So there's really four ways that people understand learning. I think the most common is that learning is often thought of as the outcomes of learning processes. So entrepreneurs engage in some kind of learning processes, and the outcome is what they've learned. But learning can be referred to as the mental process. So what happens inside your head. And also a third definition for learning would be, how do people interact with other individuals, and with the things around them? So how do you learn to use the computer, for instance? How do you learn to use social networking for increasing your sales? And in some areas, especially in the education sector, learning can be understood as a synonymous for teaching.
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Crash course on entrepreneurial learning

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