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Welcome, to the Corporate Judo Strategy presentation.
My name is Dr. Todd Hostager.
I'm a Professor of Management in
the Department of Management Marketing
at the University of Wisconsin-Eau Claire.
Merger mavens would have you believe that mergers
and acquisitions are a quick and easy path to riches,
but savvy change managers know that this is not the case.
The truth is that mergers, acquisitions, downsizing,
and other forms of change pose serious challenges
to a firm's performance and profitability.
The bottom line is that when a competitor makes a
move against you by attempting to strengthen itself
through change the more you know about how
the competitors' change processes will start unraveling,
the better your position will be for leveraging the
power of the competitors' change
to grow your own business.
Our research first gained worldwide attention through
front-page coverage in USA Today's money section.
Corporate judo strategy presents the single best
growth opportunity we have ever seen.
Over the years the approach has been successfully
applied to gain new customers and employees
rescued from the turbulent wake of disruption
unleashed by a changing competitor on itself.
This is the true genius of the corporate judo approach,
you will not have to spend a lot of time and effort
growing the business as your growth will instead
come from rescuing customers and employees
who are drowning in a wake of dissatisfaction
caused by a competitor's turbulent change process.
But now we're getting a bit ahead of the story.
Let's go back and cover some important groundwork
setting a solid foundation for our approach.
Look around and you'll see that change is an integral
and ubiquitous part of everyday corporate life.
From mergers and acquisitions,
to downsizing and right-sizing, and beyond.
Change is a multi-trillion-dollar enterprise
affecting a wide range of firms,
managers, employees, and customers.
But widespread change is only half the story.