Corporate judo strategy: leveraging the power of a competitor’s change to grow your own business

Published on June 2, 2014   23 min
0:00
Welcome, to the Corporate Judo Strategy presentation. My name is Dr. Todd Hostager. I'm a Professor of Management in the Department of Management Marketing at the University of Wisconsin-Eau Claire.
0:11
Merger mavens would have you believe that mergers and acquisitions are a quick and easy path to riches, but savvy change managers know that this is not the case. The truth is that mergers, acquisitions, downsizing, and other forms of change pose serious challenges to a firm's performance and profitability. The bottom line is that when a competitor makes a move against you by attempting to strengthen itself through change the more you know about how the competitors' change processes will start unraveling, the better your position will be for leveraging the power of the competitors' change to grow your own business.
0:44
Our research first gained worldwide attention through front-page coverage in USA Today's money section. Corporate judo strategy presents the single best growth opportunity we have ever seen. Over the years the approach has been successfully applied to gain new customers and employees rescued from the turbulent wake of disruption unleashed by a changing competitor on itself. This is the true genius of the corporate judo approach, you will not have to spend a lot of time and effort growing the business as your growth will instead come from rescuing customers and employees who are drowning in a wake of dissatisfaction caused by a competitor's turbulent change process. But now we're getting a bit ahead of the story. Let's go back and cover some important groundwork setting a solid foundation for our approach.
1:27
Look around and you'll see that change is an integral and ubiquitous part of everyday corporate life. From mergers and acquisitions, to downsizing and right-sizing, and beyond. Change is a multi-trillion-dollar enterprise affecting a wide range of firms, managers, employees, and customers. But widespread change is only half the story.
Hide

Corporate judo strategy: leveraging the power of a competitor’s change to grow your own business

Embed in course/own notes