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1. Introduction
2. Talk outline
3. Keys to global success
4. Sources of competitive advantage
5. Capabilities
6. Dynamic capabilities
7. Increasing difficulty and competitive advantage
8. Leveraging capabilities: the RAT process
9. Are the capabilities relevant?
10. Are the capabilities appropriate?
11. Leveraging capabilities: the CAT process
12. Introducing CEMEX
13. The RAT/CAT processes of CEMEX
14. CEMEX stepping out
15. CEMEX growing out
16. CEMEX stepping up
17. Which framework would have helped CEMEX?
18. RATs and CATs multiply
19. Relevance of the RAT/CAT model
20. RAT/CAT in Aspan Aerogels
21. RAT/CAT model in established firms
22. Reflection

Topics Covered

• Competing on capabilities
• Keys to global success
• Sources of competitive advantage – Capabilities
• Dynamic capabilities
• Does increasing difficulty increase competitive advantage?
• Leveraging capabilities: the RAT/CAT process
• Stepping out
• Growing up
• Stepping up
• Which framework would have avoided?
• How RATs and CATs multiply
• Relevance of the RAT/CAT model
• RAT/CAT model in established firms
• Reflection

Links

Series:

• Global Strategy

Categories:

• Global Business Management
• Strategy

Bite-size Case Studies:

• Aspen Aerogels: a capability-based framework for global expansion

Talk Citation

Publication History

• Published on April 1, 2014