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Printable Handouts
Navigable Slide Index
- Introduction
- Introduction to fashion
- The fashion market
- Fashion value
- Why does fashion change?
- How do fashion trends emerge?
- Counter-culture anxiety
- Cultural models of idealised reality
- Cultural conflict between mainstream and margin
- Appropriation of group specific symbols
- How do fashion trends disseminate?
- Fashion diffusion theories
- Trickle down
- Trickle across
- Trickle up
- Dynamics of fashion adoption
- Diffusion of innovation
- Contemporary fashion opinion leaders
- From hierarchical to fragmented system
- From group pressure to individuality
- A bit of history
- Change of consumer focus
- Decentralisation of fashion
- Demise of trends or styles
- Decline of sartorial rules
- Young fashion consumers
- Silver fashion consumers
- The Gap example
- The Zara example
- The luxury market example
- The after-effects of the economic downturn
- Western consumer mega trends
- Search for value
- Health and wellness
- The environment
- Technology-driven retailing
- Local variations in consumer trends
- Mature and developing markets
- Can we talk about the Western European market?
- France and Italy: shared characteristics
- France and Italy: differences
- What influences fashion behaviour?
- Micro level explanations
- Macro level explanations
- Endnote
This material is restricted to subscribers.
Topics Covered
- The fashion market
- Fashion value
- Why does fashion change?
- How do fashion trends emerge?
- Counter-culture anxiety
- Cultural models of idealised reality
- Cultural conflict between mainstream and margin
- Appropriation of group specific symbols
- Fashion diffusion theories
- Dynamics of fashion adoption
- Diffusion of innovation
- Contemporary fashion opinion leaders
- From hierarchical to fragmented system
- From group pressure to individuality
- Change of consumer focus
- Decentralisation of fashion
- Decline of sartorial rules
- Young fashion consumers
- Silver fashion consumers
- The after-effects of the economic downturn
- Western consumer mega trends
- Technology-driven retailing
- Mature and developing markets
- The Western European market
- Micro level explanations
- Macro level explanations
Talk Citation
Tseëlon, E. and Guedes, M.G. (2014, August 7). Why people buy fashion [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 8, 2024, from https://doi.org/10.69645/DFFU4621.Export Citation (RIS)