Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Why learn about memory?
3. Interesting things I’ve learned about “memory”
4. What is memory?
5. Memory ins and outs
6. There’s a memory path for each sense
7. Remembering requires availability & accessibility
8. Remembering something best
9. Associative network of memory store
10. The "JEANS" memory network example
11. Memory and decision making
12. Choosing where to eat
13. System 1 and system 2
14. Humour can make a message memorable
15. Music is memorable
16. A remembered advertising jingle
17. Read the stories
18. False memories
19. Walking through doorways causes forgetting
20. What is learning?
21. Learning theories
22. Learning ‘tricks’ to improve memory
23. Derive your own learning tips
24. Memory and learning
25. References (1)
26. References (2)

Topics Covered

• Memory ins and outs
• Memory path for each sense
• Remembering (availability & accessibility)
• Associative network of memory store
• The "JEANS" memory network example
• Memory and decision making
• False memories
• Forgetting
• Learning theories and tricks
• Memory and learning

Links

Series:

• Why We Buy: Understanding Consumer Behavior

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 1, 2014