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About Business Basics
Business Basics are AI-generated explanations prepared with access to the complete collection, human-reviewed prior to publication. Short and simple, covering business fundamentals.
Topics Covered
- Lewin's Change Model
- Three Change Stages
- Human & Organizational Change
- Overcoming Resistance
- Fostering Buy-in
- Supporting Transition
- Embedding Change
Talk Citation
(2026, September 30). Lewin's change management model [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 1, 2026, from https://doi.org/10.69645/KRHJ5694.Export Citation (RIS)
Publication History
- Published on September 30, 2026
A selection of talks on Management, Leadership & Organisation
Transcript
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0:00
We'll explore one of the most
influential frameworks
in change management,
Kurt Lewin's change
management model.
Developed in the 1940s,
Lewin's model offers a
simple yet powerful approach
to implementing change in
organizations of any size.
Structured around three
stages, unfreezing,
changing, and refreezing,
the model remains
highly relevant.
It guides organizations
on what to change and
how to address both the human
and organizational aspects,
breaking old habits,
adopting new ways,
and making changes stick.
The first stage in Lewin's
model is called unfreezing.
Before meaningful
change can occur,
people must believe that change
is necessary and possible.
This stage is about
challenging the status quo,
highlighting dissatisfaction
with current practices,
and creating urgency.
Since resistance often stems
from comfort, habit or fear,
leaders should communicate
why change is needed,
address concerns, and urge
people out of their
comfort zones.
Involving teams in
diagnosing issues and
shaping the vision
fosters real buy in.
The second stage is
changing or transitioning.
This is when the actual shift
begins and new processes,
structures, or behaviors
are introduced.
During this phase, uncertainty
and ambiguity often peak.
People may feel anxious about
new roles, technologies,
or expectations.
Effective change requires
clear direction,
ongoing support,
and opportunities
for learning and feedback.
Leaders should model new
behaviors, provide resources,