• View the Talks
• 72 min
  1. Consumer behavior: why we buy

  • Prof. Michael R. Solomon
• 26 min
  2. Aesthetics and consumption

  • Prof. Annamma Joy
• 45 min
  3. Transformative consumer research

  • Dr. Ekant Veer
• 55 min
  4. Public policy and marketing research and practice

  • Prof. Ronald P. Hill
• 32 min
  5. Please touch: how your sense of touch can influence marketing decisions

  • Dr. Joann Peck
• 33 min
  6. Learning & memory

  • Dr. Carolyn Costley
• 17 min
  7. Neuromarketing and consumer neuroscience

  • Prof. Martin Reimann
• 50 min
  8. Motivation and self-concept

  • Prof. Judy Zaichkowsky
• 47 min
  9. Organizational buying

  • Prof. Greg W. Marshall
• 42 min
  10. Affective decision-making

  • Prof. Rebekah Russell-Bennett
• 38 min
  11. Gender and consumption

  • Prof. Linda Scott
• 46 min
  12. Personality and psychographics

  • Dr. Namita Bhatnagar
• 24 min
  13. Social values and cross-cultural factors in consumer behavior

  • Prof. Lynn R. Kahle
• 43 min
  14. Why we buy; shopping and the purchasing environment

  • Prof. Vincent-Wayne Mitchell
• 57 min
  15. Word-of-mouth communication and opinion leadership

  • Prof. Allan J. Kimmel
• 31 min
  16. Social media and consumer behavior

  • Dr. Tracy Tuten
• 39 min
  17. Subcultures and socialization

  • Prof. Lisa Peñaloza
• 43 min
  18. Why we buy? Culture as a buying motivator

  • Prof. Søren Askegaard
• 24 min
  19. Why people buy fashion

  • Prof. Efrat Tseëlon
  • Dr. Maria Graça Guedes

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Outline
3. Why study touch? (1)
4. Why study touch? (2)
5. Why study touch? (3)
6. Why study touch? (4)
7. Background on touch (1)
8. Background on touch (2)
9. Taxonomy of touch
10. Motivation to touch
11. Impulse purchase (1)
12. Impulse purchase (2)
13. NFT, noticing sign and impulse purchase
14. Hedonic touch (1)
15. Hedonic touch (2)
16. Key findings
17. Fit and sensory feedback
18. Children’s museum example
19. Madison symphony example
20. Ownership
21. Touch and ownership
22. Compensation mechanism
23. Touch imagery and ownership
24. Interpersonal touch background
25. Comfort with interpersonal touch
26. Other projects
27. Concluding remarks
28. References (1)
29. References (2)
30. References (3)
31. References (4)

Topics Covered

• Haptics
• Sensory
• Touch
• Consumer behavior
• Perceived ownership
• Psychological ownership
• Products that encourage touch
• Individual differences in touch
• Product category differences in touch
• Situational differences and touch
• Online shopping
• Motivation to touch

Links

Series:

• Why We Buy: Understanding Consumer Behavior

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on August 26, 2013