• View the Talks
• 72 min
  1. Consumer behavior: why we buy

  • Prof. Michael R. Solomon
• 26 min
  2. Aesthetics and consumption

  • Prof. Annamma Joy
• 45 min
  3. Transformative consumer research

  • Dr. Ekant Veer
• 55 min
  4. Public policy and marketing research and practice

  • Prof. Ronald P. Hill
• 32 min
  5. Please touch: how your sense of touch can influence marketing decisions

  • Dr. Joann Peck
• 33 min
  6. Learning & memory

  • Dr. Carolyn Costley
• 17 min
  7. Neuromarketing and consumer neuroscience

  • Prof. Martin Reimann
• 50 min
  8. Motivation and self-concept

  • Prof. Judy Zaichkowsky
• 47 min
  9. Organizational buying

  • Prof. Greg W. Marshall
• 42 min
  10. Affective decision-making

  • Prof. Rebekah Russell-Bennett
• 38 min
  11. Gender and consumption

  • Prof. Linda Scott
• 46 min
  12. Personality and psychographics

  • Dr. Namita Bhatnagar
• 24 min
  13. Social values and cross-cultural factors in consumer behavior

  • Prof. Lynn R. Kahle
• 43 min
  14. Why we buy; shopping and the purchasing environment

  • Prof. Vincent-Wayne Mitchell
• 57 min
  15. Word-of-mouth communication and opinion leadership

  • Prof. Allan J. Kimmel
• 31 min
  16. Social media and consumer behavior

  • Dr. Tracy Tuten
• 39 min
  17. Subcultures and socialization

  • Prof. Lisa Peñaloza
• 43 min
  18. Why we buy? Culture as a buying motivator

  • Prof. Søren Askegaard
• 24 min
  19. Why people buy fashion

  • Prof. Efrat Tseëlon
  • Dr. Maria Graça Guedes

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Overview
3. We like stuff...
4. Utility maximisation
5. Experiences
6. Benefiting others
7. What is TCR?
8. History of TCR - David Glen Mick
9. History of TCR - Bill Wells
10. History of TCR - Jerry Kernan
11. Focus on consumer wellbeing
12. Impact on real world issues
13. Not methodologically specific
14. Focus on dissemination of results
15. How does TCR fit in with related fields
16. What benefit does TCR bring to other fields?
17. Do we even need TCR?
18. Is this the domain of academics?
19. Some realms of TCR work
20. Economic issues
21. Social issues
22. Interactions with technology
23. Materialism
24. Environmentalism
25. Health
26. Financial wellbeing
27. Interpersonal relationships
28. Improving oneself
29. Carrying out TCR
30. Initiating a TCR project
31. Identifying the purpose of a TCR project (1)
32. Identifying the purpose of a TCR project (2)
33. Data collection (1)
34. Data collection (2)
35. Analysis
36. Dissemination: to a variety of audiences
37. Dissemination: academic audiences
38. Dissemination: policy
39. Dissemination: target audience
40. What has happened since 2005? (1)
41. What has happened since 2005? (2)
42. Concluding remarks

Topics Covered

• Consumer welfare
• Improving society
• Consumer betterment
• Health research
• Green research
• Subsistence markets
• Vulnerable consumers
• Social marketing

Links

Series:

• Why We Buy: Understanding Consumer Behavior

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on August 26, 2013