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Navigable Slide Index

1. Introduction
2. About Prof. Andrew McAuley
3. About Prof. Sharyn Rundle-Thiele
4. Agenda
5. Setting the scene
6. Marketing is effective
7. Commercial marketing
8. Effectiveness of marketing
9. Time to get social
10. Defining social marketing (1)
11. Defining social marketing (2)
12. Defining social marketing (3)
13. Social marketing (1)
14. Social marketing (2)
15. Let's look at some examples
16. The global obesity epidemic
17. Obesity is a complex problem
18. Some of the facts (1)
19. Some of the facts (2)
20. Health promotion
21. Effectiveness of health education
22. So where are the other 92%?
23. EPODE: childhood obesity
24. Now extending globally (OPAL)
25. Snack right!
26. Reducing alcohol-impaired driving crashes
27. Creating social change (1)
28. Creating social change (2)
29. Individual level change
30. Community level change
31. Principles for social change success
32. Healthy alternatives
33. So are you a social marketer?
34. If you answered 'yes' to all
35. And finally the key issues
36. References (1)
37. References (2)
38. Further reading
39. Websites

Topics Covered

• The effectiveness of marketing
• Commercial origins
• Defining social marketing
• social marketing in practice
• Examples from obesity
• Children's snacking habits
• Alcohol and car crashes
• creating social change
• Individual level change
• Community level change
• Principles for social change

Links

Series:

• Principles of Marketing

Categories:

• Marketing & Sales

Bite-size Case Studies:

• Fighting obesity with social marketing - a case study

Talk Citation

Publication History

• Published on December 30, 2012