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Navigable Slide Index

1. Introduction
2. Stakeholders- dictionary definition
3. Stakeholders- history (1)
4. Stakeholders- history (2)
5. Communications & Relationship marketing theory
6. Stakeholder theory (1)
7. Stakeholder theory (2)
8. Stakeholder classification
9. Stakeholder management issues
10. The importance of classification
11. Stakeholder groups
12. Urgency, legitimacy and power (1)
13. Urgency, legitimacy and power (2)
14. Primary and voluntary stakeholders (1)
15. Primary and voluntary stakeholders (2)
16. Primary and social stakeholders
17. Contractual & community stakeholders
18. Stakeholders exchange & communication
19. Company example
20. Power to influence
21. Stakeholder classification weaknesses
22. Stakeholder analysis & audit
23. Stakeholder mapping
24. Summary
25. Speaker info. slide
26. References (1)
27. References (2)

Topics Covered

• Definition & History of stakeholders
• Communications & Relationship marketing theory
• Stakeholder theory, classification, management issues & mapping
• The importance of classification and its weaknesses
• Stakeholder groups
• Urgency, legitimacy and power
• Primary and voluntary & social stakeholders
• Contractual & community stakeholders
• Stakeholders exchange & communication
• Stakeholder analysis & audit
• Power to influence

Links

Series:

• Principles of Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 1, 2012