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1. Introduction
2. Introducing your professor
3. Where is your professor located? (1)
4. Where is your professor located? (2)
5. Organisation of talk
6. Part 1: Nonprofit marketing
7. Nonprofit sector
8. Dimensions of nonprofit marketing (1)
9. Dimensions of nonprofit marketing (2)
10. Nonprofit brands
11. Positioning
12. Communication
13. Resource attraction
14. Importance of nonprofit sector
15. Division of services
16. Types of nonprofit organisations
17. Categorisation of NPOs
18. Challenges faced by nonprofit sector (1)
19. Challenges faced by nonprofit sector (2)
20. Challenges faced by nonprofit sector (3)
21. Adoption of marketing approach
22. Part 2: Marketing planning for NPOs
23. What is a marketing plan?
24. How a marketing plan fits into general planning
25. Strategic objective and marketing goals
26. What does marketing do?
27. Fundraising areas
28. Marketing and organisational planning
29. Marketing plan C (1)
30. Marketing plan C (2)
31. Marketing plan C (3)
32. Marketing plan C activities
33. Marketing plan C timeline
34. Assign individuals responsibilities
35. Develop contact lists: Bob
36. Place weekly newspaper ads (6 ads total)
37. Develop budget for each marketing plan
38. Marketing program budget
39. In practice
40. Examples of marketing activities
41. Conclusion

Topics Covered

• Dimensions of nonprofit marketing
• Importance of the nonprofit sector
• Nonprofit brands
• Nonprofit positioning & communication
• Resource attraction
• Division of services
• Categorisation & types of nonprofit organisations
• Challenges faced by the nonprofit sector
• Adoption of marketing approach
• Marketing planning for nonprofit organisations
• Strategic objective and marketing goals
• Guidelines for creating a marketing plan
• Marketing program budget
• Fundraising areas
• Examples of marketing activities

Links

Series:

• Principles of Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 1, 2012
• Archived on April 26, 2022