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Navigable Slide Index

1. Introduction
2. What this talk is about
3. Price and the bottom line
4. The pricing process
5. Setting pricing objectives
6. Pricing strategy
7. Co-dependent products
8. Grey market
9. Customer perception of price
10. Factors affecting customer price sensitivity
11. Costs
12. Competition
13. Pricing methods: the categories
14. Cost-based pricing
15. Alternative price adjustment strategies
16. Customer-based pricing methods
17. Demand pricing
18. Product-line pricing
19. Skimming
20. Psychological pricing
21. Second-market discounting
22. Competitor-based pricing
23. Pricing in international markets
24. Global pricing policy alternatives
25. Legality of pricing policies
26. Business-to-business pricing
27. Summary

Topics Covered

• Price and the bottom line
• The pricing process
• Setting price objectives
• Pricing strategy
• Pricing for co-dependent products
• Pricing in grey markets
• Customer perception of price
• Factors affecting price sensitivity
• Costs and pricing
• Pricing for competitive advantage
• Cost-based pricing
• Price adjustment strategies
• Customer-based pricing
• Demand pricing
• Product line pricing
• Skimming
• Psychological pricing
• Second-market discounting
• Competitor-based pricing
• Pricing in international markets
• Legal issues in pricing
• Pricing in business-to-business markets

Links

Series:

• Principles of Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 1, 2012