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Printable Handouts
Navigable Slide Index
- Introduction
- What this talk is about
- Price and the bottom line
- The pricing process
- Setting pricing objectives
- Pricing strategy
- Co-dependent products
- Grey market
- Customer perception of price
- Factors affecting customer price sensitivity
- Costs
- Competition
- Pricing methods: the categories
- Cost-based pricing
- Alternative price adjustment strategies
- Customer-based pricing methods
- Demand pricing
- Product-line pricing
- Skimming
- Psychological pricing
- Second-market discounting
- Competitor-based pricing
- Pricing in international markets
- Global pricing policy alternatives
- Legality of pricing policies
- Business-to-business pricing
- Summary
This material is restricted to subscribers.
Topics Covered
- Price and the bottom line
- The pricing process
- Setting price objectives
- Pricing strategy
- Pricing for co-dependent products
- Pricing in grey markets
- Customer perception of price
- Factors affecting price sensitivity
- Costs and pricing
- Pricing for competitive advantage
- Cost-based pricing
- Price adjustment strategies
- Customer-based pricing
- Demand pricing
- Product line pricing
- Skimming
- Psychological pricing
- Second-market discounting
- Competitor-based pricing
- Pricing in international markets
- Legal issues in pricing
- Pricing in business-to-business markets
Talk Citation
Blythe, J. (2012, January 1). Pricing and price policy [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 21, 2024, from https://doi.org/10.69645/IXIU2145.Export Citation (RIS)