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Navigable Slide Index

1. Introduction
2. Structure of the talk
3. Classifying environmental factors
4. Macro and micro environments
5. Macro factors
6. Political influence exercised by governments
7. Economic issues
8. Socio-cultural issues
9. Interrelation of socio-cultural issues
10. Technological factors
11. Legal factors
12. Relationship between the various legal bodies
13. Environmentalism
14. Influencing the macro-environment
15. Micro-environment external factors
16. Competitive environment
17. Proximity of competitors
18. Technological environment
19. Industry environment
20. Customer environment
21. Micro-environment internal factors
22. Staff relationships
23. Micro-environment internal factors relation
24. Corporate culture
25. Resource constraints
26. Summary

Topics Covered

• Classifying environmental factors
• Influence of Governments
• Economic factors in the environment
• Socio-cultural issues
• Technological factors
• Legal factors in the environment
• Environmentalism and the marketing environment
• Influencing the macro-environment
• The competitive environment
• The industry environment
• The customer environment
• Staff relationships
• Corporate culture
• Resource constraints

Links

Series:

• Principles of Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 1, 2012