• View the Talks
• 46 min
  1. Innovation in family business

  • Prof. Alfredo De Massis
• 34 min
  2. Entrepreneurship: an activity and a way of life

  • Prof. Nicos Nicolaou
• 47 min
  3. Entrepreneurial opportunities

  • Prof. Jon Eckhardt
• 28 min
  4. Cognitive foundations of entrepreneurship: creativity and opportunity recognition

  • Prof. Robert A. Baron
• 30 min
  5. What entrepreneurs need to know before they start

  • Prof. Sharon Alvarez
• 39 min
  6. Creating and deploying the entrepreneurial team

  • Prof. Ted Baker
• 31 min
  7. Financial resources for the new venture

  • Dr. Gary Dushnitsky
• 49 min
  8. Accounting for entrepreneurs: key principles and essential practices

  • Dr. Michael Kraten
• 47 min
  9. Financial resources: how to manage them

  • Dr. Michael Kraten
• 41 min
  10. Writing a business plan for a new venture

  • Prof. Evan Douglas
• 49 min
  11. Legal issues relating to new ventures: protecting your intellectual assets

  • Prof. Andrew Sherman
• 32 min
  12. Strategy: planning for competitive edge 1

  • Dr. Gary May
• 26 min
  13. Strategy: planning for competitive edge 2

  • Dr. Gary May
• 37 min
  14. Growing entrepreneurial businesses

  • Prof. Edward D. Hess
• 21 min
  15. Exit strategies for entrepreneurs

  • Dr. Basil Peters

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Speaker info
3. Understanding intellectual capital
4. Intangible assets & intellectual property types (1)
5. Intangible assets & intellectual property types (2)
6. Managing intellectual capital
7. Intellectual Capital (IC) assets
8. IC leveraging in smaller companies
9. IP discovery, management and mining process
10. Intellectual Asset Management (IAM)
11. IAM system goals (1)
12. IAM system goals (2)
13. IAM system goals (3)
14. IAM and IP ownership issues
15. IAM and human capital issues
16. Review your current IAM practices (1)
17. Review your current IAM practices (2)
18. Understanding intellectual property law
19. Branches of intellectual property law
20. Patents - key issues
21. Utility patents, Design patents & Plant patents
22. Business model patents
23. Patents - cost/benefit analysis
24. USPTO - elements of review
25. Trademarks - key issues
26. Considerations in selecting a trademark
27. Types of marks (1)
28. Types of marks (2)
29. Copyrights - key issues
30. Work for hire
31. Quick tips (1)
32. Quick tips (2)
33. Quick tips (3)
34. Trade secrets - key issues
35. Standards for protection
36. The extent of protection
37. Implementing a protection program (1)
38. Implementing a protection program (2)
39. Implementing a protection program (3)
40. Implementing a protection program (4)
41. Trade secret litigation
42. Trade dress - key issues
43. Enhancing the strength of trade dress
44. Using trade dress
45. Other types of intellectual property (1)
46. Other types of intellectual property (2)
47. IP harvesting & leveraging strategies
48. Harvesting process
49. Intellectual assets, growth and revenues

Topics Covered

• Intellectual & human capital
• Intangible assets & intellectual property types
• Intellectual Asset Management (IAM)
• Intellectual property law
• Patents: key issues
• Trademarks: key issues
• Copyrights: key issues
• Work for hire
• Trade secrets: key issues
• Standards for protection -Implementing a protection program
• Trade secret litigation
• Trade dress: key issues
• Harvesting process
• Intellectual assets, growth and revenues

Links

Series:

• Entrepreneurship

Categories:

• Technology & Operations

Talk Citation

Publication History

• Published on November 24, 2011