• View the Talks
• 32 min
  1. What is DAM - the discipline and practice of Digital Asset Management

  • Mr. David H. Lipsey
• 43 min
  2. The business case for DAM

  • Ms. Theresa Regli
• 45 min
  3. The role of metadata and XMP in Digital Asset Management 1

  • Mr. Seth Earley
• 40 min
  4. The role of metadata and XMP in Digital Asset Management 2

  • Mr. Seth Earley
• 43 min
  5. Best practice in DAM implementations

  • Mr. Alec Wadey
• 59 min
  6. Rights technologies and online content business models

  • Mr. Bill Rosenblatt
• 42 min
  7. Digital Asset Management ROI

  • Mr. Mark Davey

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Semantics, information architecture and metadata
3. Information versus semantic architecture (1)
4. Information versus semantic architecture (2)
5. Multiple uses for metadata and taxonomy
6. Taxonomy, metadata and asset management
7. Taxonomy definition (1)
8. Taxonomy definition (2)
9. Defining metadata
10. Spreadsheet example (1)
11. Spreadsheet example (2)
12. Spreadsheet example (3)
13. Content object models
14. What is a content model?
15. Metadata for a product page
16. Metadata allows for various views of content
17. Content assembly
18. Content metadata allows for reuse
19. Deriving a content model (1)
20. Deriving a content model (2)
21. Use case - management of marketing assets (1)
22. Use case - management of marketing assets (2)
23. Navigating with "facets" (1)
24. Navigating with "facets" (2)
25. Navigating with "facets" (3)
26. Navigating with "facets" - example
27. "Facet" is a top level category in the taxonomy
28. Visualize result sets as parameter groupings
29. Visualize result sets as parameter groupings (2)
30. The possible combinations of navigational paths
31. Leveraging metadata across the value chain
32. It's about searching, browsing, finding, extending
33. Changing consumer marketplace
34. Digital, content and asset management
35. Content value chain (1)
36. Content value chain (2)
37. The User Experience (UX)
38. Metadata and search
39. All search leverages metadata (1)
40. Explicit metadata versus implicit metadata
41. Search index points to document
42. All search leverages metadata (2)
43. Examples of implicit metadata
44. Types of term relationships
45. Associative relationships
46. Faceted search
47. Is it search or navigation?
48. Taxonomy as facets
49. DAM taxonomy framework
50. Art techniques
51. Detailed definitions of art techniques
52. Art styles
53. Detailed definitions of art styles
54. Tagging (1)
55. Tagging (2)
56. Tagging (3)
57. Digital asset management drivers
58. A simple user experience requires metadata
59. Systems leverage taxonomy differently
60. Conclusions
61. Contact information

Topics Covered

• Semantics, information architecture and metadata
• Information versus semantic architecture
• Multiple uses for metadata and taxonomy
• Taxonomy, metadata and asset management
• Taxonomy definition
• Defining metadata
• Content object models
• What is a content model?
• Metadata for a product page
• How metadata allows various views of content
• Content assembly
• How content metadata allows reuse
• Deriving a content model
• Use case
• management of marketing assets
• Navigating with "facets"
• "Facet" is a top level category in the taxonomy
• Visualize result sets as parameter groupings
• The possible combinations of navigational paths
• Leveraging metadata across the value chain
• Searching, browsing, finding, extending
• Changing consumer marketplace
• Digital, content and asset management
• Content value chain
• The User Experience (UX)
• Metadata and search
• Explicit metadata versus implicit metadata
• Search index points to document
• Examples of implicit metadata
• Types of term relationships
• Associative relationships
• Faceted search
• Is it search or navigation?
• Taxonomy as facets
• DAM taxonomy framework
• Detailed definitions of art techniques
• Detailed definitions of art styles
• Tagging
• Digital asset management drivers
• A simple user experience & metadata
• How systems leverage taxonomy differently

Links

Series:

• Digital Asset Management

Categories:

• Technology & Operations

Talk Citation

Publication History

• Published on November 14, 2010