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1. Introduction
2. A blog is essential for journalists
3. Are blogs mainstream?
4. How did blogs become so powerful?
5. 1998: the Drudge report
6. 2001: September 11
7. 2002: Trent Lott
8. 2003: Salam Pax
9. 2003: Christopher Allbritton
10. 2004: Memogate
11. 2004: Asian tsunami
12. 2005: London bombings
13. 2007: talking points memo
14. 2007: Dave Winer wins a bet
15. 2008: Chinese earthquake
16. Some key points
17. Is blogging a genre?
18. Is this blogging?
19. Are photo images considered blogging?
20. Are videos considered blogging?
21. Is twitter considered blogging?
22. Is facebook considered blogging?
23. Pre dating forum - is this blogging?
24. Conversational, social, networked?
25. Incomplete, open, ongoing?
26. Personal, informal, reflective?
27. Starting a blog
28. Expert analysis
29. Opinion
30. There are no rules for blogging
31. A blog is just a platform
32. Why blog?
33. 3 reasons for blogging
34. Editorial
35. Commercial
36. Professional
37. How to blog successfully
38. Blog regularly
39. Blogging frequencies
40. Reasons why frequency does not matter
41. Transparency
42. Blogosphere maps
43. 3 broad types
44. Behind the scenes blog
45. The niche news service
46. The running story
47. Don't be afraid to mix it up
48. Twitter
49. Twitter's user page
50. Following and followers
51. Public by default
52. Maximum 140 characters
53. Flexible
54. Twitter applications: monitter
55. Twitter applications: TwitterLocal
56. Twitter applications: tweetmeme
57. Top URLs with most clicks
58. The hush tag
59. Twitter trending statistics
60. Mixing applications
61. Like blogs, it's just a platform
62. But it's also an infrastructure
63. Journalistic uses
64. Newsgathering: contacts, leads
65. Production: mashups, speed
66. Distribution: viral, retweets
67. RSS
68. Summary of key points
69. Other information on this subject
70. Contact information

Topics Covered

• How blogging differs from other journalism platforms
• Key developments in journalism blogging history
• What makes a successful blog
• What is Twitter and how is it useful for journalists and publishers?
• Why RSS is central to blogging and Twitter and how it works

Links

Series:

• Journalism

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 23, 2010
• Archived on April 12, 2022