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Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- How is advertising perceived
- Children and media: two strands to the debate
- Concerns about commercialisation of childhood
- An emotional debate
- Children are heavy media consumers
- Ofcom: advertising and children
- The self-supervision model
- Children and media - summary
- Parents and mums want help!
- Parents want media literacy
- What is media literacy?
- A European media literate society
- Politically important
- Teaching kids 'life-skills'
- The American academy of pediatrics' view
- Why Media Smart?
- Current materials by media smart
- Media Smart teaching packs
- Media Smart UK expert group
- Media Smart is a success story
- Independent teacher reviews
- Independent confirmation - TES
- Support for Media smart (1)
- Support for Media smart (2)
- The Canadian media literacy programme
- Media Smart in European primary schools
- New materials: Digital Adwise
- What we know about Media Smart
- What makes Media Smart work?
- Concluding remarks
Topics Covered
- The debate on children's media use
- Parental concerns about commercial content and their need for support
- The concept of media literacy and why it is important
- How Media Smart meets a real need
Talk Citation
Jackson, P. (2010, January 28). Helping children navigate the commercial world of media [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 23, 2024, from https://doi.org/10.69645/VETO7203.Export Citation (RIS)