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Navigable Slide Index

1. Introduction
2. Create connections with your audience (1)
3. Connected kids and their parents
4. Talk outline
5. "Digital outlook" agency
6. Create connections with your audience (2)
7. Remember your childhood (1)
8. Remember your childhood (2)
9. The core motivations haven't changed
10. They still spend time watching TV
11. Are they paying attention?
12. Where depends on stage
13. Remember your childhood (3)
14. The audience hasn't changed
15. Think local toy shop
16. Shepherd your reputation
17. Make sure they care
18. Don't forget the folks
19. They're there, does it mean you should be?
20. How commercial do you go?
21. Think about a local toy shop you used to love
22. Kids have an unprecedented amount of choice
23. Target ages and stages
24. Focus on integrated great ideas
25. Build and nurture connections
26. Connect with the audience
27. Engaging kids with a simple idea
28. Red nose day
29. Fairies and dragons by McDonalds
30. Nike's Bukatsu campaign in Japan
31. Summary
32. Thank you

Topics Covered

• Connected kids and their parents
• Today\s kids still want to talk and belong
• They still spend time watching TV
• Remember your childhood
• Think local toy shop
• Make sure they care
• How commercial do you go?
• Connect with the audience
• Target ages and stages
• Focus on integrated great ideas
• Build and nurture connections

Links

Series:

• Communicating to the Young Consumer

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 28, 2010