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Navigable Slide Index

1. Introduction
2. Kid-centricity
3. Kids - the trillion dollar market
4. Kids in perspective
5. 6 market segments
6. Babies and toddlers 0-2
7. 0-2: baby above all
8. 0-2: marketing
9. 0-2: audience segmentation
10. 0-2: baby TV
11. 0-2: over the shoulder
12. 0-2: screen scream
13. 0-2: adult badges
14. 0-2: brand expression
15. 0-2: genius pursuit
16. 0-2: toilet straining
17. Preschoolers 3-5
18. 3-5: kids getting older younger (KGOY)
19. 3-5: toy retro 20
20. 3-5: creative play
21. 3-5: carefree, happy days
22. 3-5: boys will be boys
23. 3-5: brand demand
24. 3-5: unbridled brats
25. 3-5: social networking training wheels
26. 3-5: preschool veterans 1-2-3
27. 3-5: write of passage
28. Kids 6-8
29. 6-8: kids staying younger longer (KSYL)
30. 6-8: play's the thing
31. 6-8: reading rules
32. 6-8: custoMEzation
33. 6-8: kid cool
34. 6-8: web support
35. 6-8: buzz agents
36. 6-8: well-being
37. 6-8: tween edgers
38. 6-8: electronic entrance
39. Tweens 9-12
40. 9-12: parents first
41. 9-12: friends rule
42. 9-12: closet toy players
43. 9-12: moral compass
44. 9-12: video games / music
45. 9-12: made for me
46. 9-12: teen emulation
47. 9-12: bad habits
48. 9-12: mobile
49. 9-12: celebspiration
50. Young teens 13-15
51. 13-15: wanna drives
52. 13-15: no financial burdens
53. 13-15: my time my way
54. 13-15: family first
55. 13-15: friends
56. 13-15: on honesty
57. 13-15: diversity
58. 13-15: tribes
59. 13-15: freedom
60. 13-15: responsibility
61. Teens 16-18
62. 16-18: freedom to drive
63. 16-18: still not old enough
64. 16-18: identity
65. 16-18: respect
66. 16-18: partying
67. 16-18: drinking and drugs
68. 16-18: sex
69. 16-18: pressure
70. 16-18: expectations
71. 16-18: future
72. Mom
73. Mom: BFF
74. Mom: kidfluenced
75. Mom: kidclusion
76. Mom: buy buy buy
77. Mom: pressed and stressed
78. Mom: from soccer mom to COO
79. Mom: convenience conundrum
80. Mom: at work, at home
81. Mom: internet enabled
82. Mom: gen who
83. Doing well by doing good
84. Thank you

Topics Covered

• Insights into key issues related to communicating with youth at various ages and stages -The key concerns that rule their lives
• The pressure points in understanding them
• The best opportunities in effectively communicating with them
• Important guide posts for marketers, parents and educators in responsibly and responsively connecting with kids

Links

Series:

• Communicating to the Young Consumer

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 28, 2010