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Navigable Slide Index

1. Introduction
2. Broadband is transforming the world
3. Overview
4. Current regulatory model
5. Model for regulation operates at different levels
6. The UK regulatory regime
7. Codes relating to broadcast advertisements
8. Challenges for regulation online (1)
9. Challenges for regulation online (2)
10. Technological promise
11. Timeline of technological promise
12. Regulatory challenges
13. Current examples of regulatory challenges
14. Regulatory challenges - privacy
15. Privacy in brief
16. Challenges for the personal data regulatory regime
17. Behavioural targeting techniques concerns
18. A service unbeknownst to the profiled visitor
19. Regulatory challenges - trade marks
20. Trade marks
21. Search engines and advertising
22. Comparative advertising
23. The involvement of authorities
24. Action has been taken
25. Regulatory challenges - new implementations
26. Questions about regulation
27. Summary
28. Conclusions
29. Contact information
30. Thank you

Topics Covered

• Problems posed by online technologies to existing regulatory regime for advertising in the UK
• Review of current regulations
• Consideration of advertising related technology developments
• Privacy issues, behavioral profiling, key word auctions, price comparisons
• New legislation on consumer protection, misleading marketing and electronic communications

Links

Series:

• Online Advertising

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on September 30, 2009
• Archived on April 11, 2022