Printable Handouts

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Navigable Slide Index

1. Introduction
2. A new medium
3. Branded utility
4. Talkability
5. The potency of channel preference
6. The importance of contextuality
7. Fizzback's live dashboard
8. A Google for mood
9. Twitter
10. Nudge
11. Gentle persuasion is the most effective way
12. Green van
13. From the 4 P's to the 4 E's
14. Less is cool
15. Veblen goods
16. Counter-Veblen goods
17. Counter-Veblen goods - Toyota
18. Counter-Veblen goods - IKEA
19. Acceptable ubiquity
20. Marketing is an equivalent form of investment
21. The train's tables
22. Improving the information
23. Understanding humans and the value you create
24. Advantages of digital advertising
25. John Mackey - Whole Foods

Topics Covered

• Thoughts for the digital-age marketer
• A new medium
• Utility applications
• Talkability
• The potency of channel preference -The importance of contextuality
• A Google for mood
• Twitter
• Gentle persuasion is the most effective way
• Less is cool
• Acceptable ubiquity
• Marketing is an equivalent form of investment
• Building value with information
• Advantages of digital advertising
• John Mackey
• Whole Foods

Links

Series:

• Online Advertising

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on September 30, 2009
• Archived on April 11, 2022