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1. Introduction
2. Digital marketing tools and techniques
3. Building on the foundations of classic marketing
4. Outline
5. Building brand websites that work (1)
6. Building brand websites that work (2)
7. Building brand websites that work (3)
8. Measure performance and effectiveness (1)
9. Measure performance and effectiveness (2)
10. How search engine optimization works (1)
11. How search engine optimization works (2)
12. How search engine optimization works (3)
13. Similar principles for all search engines
14. Implications
15. The first tasks for search engine marketers
16. Search engine advertising
17. The new customer acquisition channel
18. Online advertising design (1)
19. Online advertising design (2)
20. Online media planning
21. 11 steps for building online advertising campaigns
22. Applying the 10 step model
23. Setting digital media planning into context (1)
24. Setting digital media planning into context (2)
25. Marketing through social media (1)
26. Marketing through social media (2)
27. Marketing through social media (3)
28. Law and regulation of digital marketing (1)
29. Law and regulation of digital marketing (2)
30. Underlying theory: integrated digital marketing
31. Search engine optimization
32. Strategy and objectives
33. Brand building and direct response
34. 5 types of marketing objectives
35. Strategy, monitoring and evaluation
36. Media saturation
37. Consumers are bombarded from all sides
38. Your digital marketing merely adds to the noise?
39. Evolution of digital marketing (1)
40. Evolution of digital marketing (2)
41. Evolution
42. Summary
43. Fish where the fish are
44. This session covered...
45. Concluding remarks

Topics Covered

• Building on the foundations of classic marketing with new tools, without its constraints
• Building brand websites that work
• Measure the performance and effectiveness of web marketing
• How search engine optimization works
• Search engine advertising
• Online advertising design
• Online media planning
• Marketing through social media
• The law and regulation of digital marketing
• Underlying theory: integrated digital marketing
• Digital marketing trends

Links

Series:

• Online Advertising

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on September 30, 2009
• Archived on April 11, 2022