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1. Introduction
2. Talk outline
3. Nonprofit sector impact
4. Impact of nonprofit sector
5. Nonprofit share of total employment in 1996
6. Branding
7. What is branding?
8. Brand and value for stakeholders
9. Value of major nonprofit brands
10. Why is branding important? - Komen
11. Komen for the cure - sponsors
12. Nonprofit brands need to be distinctive
13. Breast cancer as an example of cause branding
14. Branding - best practices
15. Habitat for humanity
16. Habitat for humanity international
17. Habitat and corporate involvement
18. Habitat for Humanity branding success
19. Key stakeholders
20. The role of stakeholders
21. Developing stakeholder insights (1)
22. Developing stakeholder insights (2)
23. Developing stakeholder insights (3)
24. Resources
25. Social network resources
26. Framework for nonprofit branding (1)
27. Framework for nonprofit branding (2)
28. Red Cross branding
29. Brand touchpoints
30. Expertise
31. American heart association
32. Go red for women
33. Go red application - online resource
34. Engagement
35. You Tube - nonprofit program
36. Engagement tools - blog
37. Engagement tools - podcasts
38. Engagement tools - video
39. National alliance on You Tube
40. Widgets
41. Apple widgets
42. Twitter
43. KERA twitter
44. The power in social networks
45. Brand equity
46. Google analytics tools
47. Dataopedia
48. Concluding remarks
49. References for further reading

Topics Covered

• The impact of the nonprofit sector
• Branding and best practices
• Key stakeholders
• A framework for nonprofit branding
• Brand touchpoints
• Brand equity

Links

Series:

• Nonprofit and Voluntary Sector Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on September 29, 2009