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1. Introduction
2. Offline: trainer
3. Online: Beth's blog
4. Defining social media
5. Social media is powered by many tools
6. Many social media tools available
7. Don't start with the tools
8. How are new things and technology accepted
9. Social media requires a different way of working
10. Geoffrey Moore's technology adoption curve
11. Educating your organization
12. Social media workshop at board retreat
13. People's comments on twitter
14. Keep calm and carry on
15. Social media adoption in your organization
16. Rule of thirds
17. Social media supports your internet strategy
18. NTEN example
19. Listen first
20. Social media strategy
21. Listening to people in their natural environment
22. Be an expert user of these listening tools
23. What is RSS?
24. What is a RSS reader?
25. Google alerts
26. Technorati
27. Do you think twitter is pointless?
28. Twitter search
29. Build relationships with influencers
30. Think differently
31. Hunger action
32. Twitter and Tyson Hunger Relief
33. Make it easy to remix your content
34. No instant gratification
35. National wildlife federation example
36. Use metrics to find what works and what doesn't
37. A list of metrics
38. Unique blog readers
39. Absolute unique visitor function
40. Beth's blog: how nonprofits can use social media
41. The new results for the Google search "Beth"
42. Engagement
43. aideRSS
44. Cost
45. Value
46. The value of improved search engine results
47. The value of being quoted in magazines
48. Increased and more efficient inquiries for service
49. Raising money for Cambodian orphans
50. There are also intangible benefits
51. Summary of principles
52. Concluding remarks

Topics Covered

• The conversation
• Don't start with the tools
• Social media supports your internet strategy
• Listening to supporters in their natural environment
• Build relationships with influencers
• Use metrics to discover what works and what doesn't
• Engagement
• Cost and value

Links

Series:

• Nonprofit and Voluntary Sector Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on September 29, 2009