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Printable Handouts
Navigable Slide Index
- Introduction
- Presenter
- A word on being American...
- Why focus on volunteers?
- Volunteer recruitment is directly tied to marketing
- Fundraising and volunteering
- Business supporters and social networking
- Who's a volunteer?
- Variety of words
- The language of activism
- Variety of ways to serve
- Variety of work performed
- Variety of people
- Perceptions
- Narrow viewpoints in-house
- The best volunteers are different from employees
- We've been talking about recruitment
- Whom are we looking for?
- What do we want them to do?
- The recruitment process
- Recruitment steps
- Step 1: preparation
- Step 2: motivations
- A word about fun
- Why some don't volunteer
- Why not - valid concerns
- Why not - conclusions
- Lack of time
- Focus on the work
- Self-screening
- Titles matter
- Titles - examples
- Step 3: brainstorm sources
- Where?
- Example: calligraphy skills
- Where? Not general public places
- Where? - editing the list
- Proximity chart
- Step 4: select a technique
- Outreach options - traditional mass media
- Outreach options
- Online volunteer recruitment
- Online recruiting - volunteering sites
- Online recruiting - target marketing in the Web
- Adapt to the audience
- Step 5: do it!
- Step 6: be ready for applicants
- In conclusion
- Thank you!
Topics Covered
- How volunteer engagement connects to community relations, marketing, advocacy, client development and other goals
- Fund-raising and people-raising
- Stereotypes, myths and facts about who volunteers today
- Designing volunteer work as first step in recruitment
- The effect an organization's image has on volunteer recruitment
- The connection between seeking money donors and time donors, and are these the same people?
- Why people volunteer
- Where to look for the right volunteers
- Options for publicizing the need for volunteers, online and off
- Assuring that your recruitment approach becomes the first step to both screening and eventual retention of volunteers
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Talk Citation
Ellis, S. (2009, September 29). Strategic volunteer involvement: engaging the community in your mission [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 3, 2024, from https://doi.org/10.69645/XWJZ3139.Export Citation (RIS)
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