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- Strategic Issues
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1. Systems thinking for service centers
- Prof. John Seddon
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2. Plan and deliver
- Mr. Steve Pink
- Motivating Contact Center Staff
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3. Wellbeing
- Ms. Maria Bourke
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4. Engaging employees through high involvement work practices
- Dr. Alison M. Konrad
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5. Employee engagement
- Mr. Jonathan Donovan
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6. Harnessing energy
- Ms. Fiona Cameron
- Performance Metrics
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7. Performance management - an art and a science
- Mr. Steve Shellabear
- Technology Review
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8. SMS: customer leading or customer led?
- Ms. Amanda Crank
- Archived Lectures *These may not cover the latest advances in the field
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9. People and performance
- Ms. Penny Tamkin
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10. Flexible working
- Mr. Jonathan Street
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11. Delivering public services
- Ms. Pauline Smith
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12. Contact center technology
- Mr. William Durr
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13. The future of the contact center advisor
- Dr. Nicola Millard
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14. Competitive contact in the future
- Mr. Rufus Grig
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15. The human side of contact centers
- Dr. David Holman
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16. From agent to expert
- Dr. Jo Cheesman
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17. Emotions on the telephone
- Ms. Cilla Mckay
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18. The call and contact center trainer as change agent
- Mr. Steve Shellabear
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19. Growing great contact center communicators
- Mr. Nick Drake-Knight
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20. Don't ask customers what they want, ask your staff
- Ms. Jennifer Kirkby
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21. Preventing agent burnout
- Ms. Francoise Tourniaire
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22. Understanding the generation gap
- Dr. Graeme Codrington
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23. Voice from the front-line
- Mr. Jeff Rose-Martland
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24. Performance metrics to sustain peak performance
- Mr. Jonathan Wilson
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25. Speech technologies - recognition and analytics
- Mr. Jonathan Wax
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26. Achieving sustainable service improvement in contact centers
- Mr. Jonathan Donovan
Printable Handouts
Navigable Slide Index
- Introduction
- The call/contact centre trainer as change agent
- So what are the issues?
- The business case
- Cost of hiring
- Time taken to become competent
- Factors affecting call/contact centre
- Growth of the industry and staff recruitment
- Nature of the work and management style
- What's a call centre agent thinking about?
- Staff desensitised to change and its effects
- Remuneration
- Unclear commercial objectives
- Training - comics
- Using the training cycle
- Inter-departmental conflicting objectives
- Resistance to change
- The coping cycle
- Managers are unaware of what the job's like
- Factors affecting you as a trainer
- Questions to ask yourself
- The financial contract
- The psychological contract
- Going native and group think
- The internal change agent/trainer
- The external change agent/trainer
- Your skill set and experience
- Your professional ethics
- Is the centre ready for a training programme?
- Conclusion
- Concluding remarks
Topics Covered
- The role of the change agent
- The business case
- Time taken to become competent
- Nature of the work and management style
- Staff desensitized to change and its effects
- Remuneration
- Using the training cycle
- Resistance to change
- The coping cycle
- What you do as a trainer
Links
Series:
Categories:
Talk Citation
Shellabear, S. (2009, December 30). The call and contact center trainer as change agent [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved July 6, 2025, from https://doi.org/10.69645/MEDU7514.Export Citation (RIS)