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1. Introduction
2. Economic background
3. Will digital media ultimately kill print?
4. ...publishers welcomed the internet crisis in 1999
5. Consumer interest in accessing digital content
6. Digital media and print
7. The challenge of media convergence
8. Some brands will be discontinued offline
9. Media convergence definition
10. The meaning of the word 'magazine'
11. New opportunities and business models emerge
12. The reasons for reading digital
13. Number one brand amongst internet users
14. Publish online
15. Sound and video offer a richer experience
16. What's important to searchers?
17. Welcome user generated content
18. People's attitude towards digital platforms
19. Examples of success of digital publishing (1)
20. Examples of success of digital publishing (2)
21. Lean back versus lean forward
22. What do advertisers need?
23. The consumer has changed (1)
24. The consumer has changed (2)
25. One consumer voice can turn into a community
26. The consumer today
27. Do not try to fool consumers
28. Consumers vote with their purse
29. Authentic and straightforward
30. Listen to what consumers say and write
31. Be part of the conversation
32. Why should you advertise in magazines?
33. Advertisements in magazines and readers
34. People's attitude towards advertising (1)
35. People's attitude towards advertising (2)
36. What drives an online search?
37. Traditional advertising
38. Advertisers are looking for moments of receptivity
39. Attitude towards magazines (1)
40. Attitude towards magazines (2)
41. Magazine brands and their fans form communities
42. Libelle and Dreft example (1)
43. Libelle and Dreft example (2)
44. Libelle and Dreft example (3)
45. TV commercial with endorsement
46. Advertising convergence
47. Convergence is the word
48. Thank you

Topics Covered

• Will digital ultimately kill print?
• The challenge of media convergence
• New opportunities and business models emerge
• The reasons for reading digital
• What do advertisers need?
• The consumer has changed
• Be part of the conversation
• People have a positive attitude towards advertising in magazines
• Magazines stand out as the medium people turn to for personalized information and ideas
• Magazine brands and their fans form communities

Links

Series:

• Magazine and Newspaper Advertising

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on August 30, 2009
• Archived on November 27, 2022