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Printable Handouts
Navigable Slide Index
- Introduction
- Decision making in marketing
- Strategic marketing plan factors
- Identify the SWOT issues
- Model for US airport strategic marketing planning
- Management objectives
- Management questions
- Marketing model: Waco Regional Airport
- History and background
- Mission statement
- Values
- Vision statement
- Goals
- Problem statement
- Strengths, weaknesses, opportunities and threats
- Strength
- Weaknesses
- Opportunities
- Threats
- Strategy considerations
- Concluding remarks
- References
Topics Covered
- Decision-making in marketing
- Strategic marketing plan factors
- Management objectives and questions
- Waco Regional Airport case study: goals, strengths, weaknesses, opportunities, strategy considerations
Talk Citation
Rankin, W. (2009, June 30). Modern marketing strategy at US airports [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 11, 2024, from https://doi.org/10.69645/CPXH4519.Export Citation (RIS)