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Types of digital marketing 2

Part 2 of 3
Published on July 30, 2026   8 min

A selection of talks on Technology & Operations

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0:00
Welcome to Talk 5, Types of digital marketing 2. I'm Raj Sachdev, author of Digital Marketing with McGraw Hill.
0:13
Today we're going to cover some more types of digital marketing. Specifically, we will cover email marketing and how it can be strategically used. Email marketing is not dead. Many people have written about this topic for years. Is email marketing dead? Well, it's alive and well today in a different way.
0:40
Let's talk a little more about email marketing today. Email marketing can result in traffic to a website. It can result in traffic to specific pages of a website where you would like the consumer to take a specific action, such as purchase something or sign up for a newsletter, which they will also get through email, let's say. But another important consideration for email marketing is that it may allow you to keep a pulse of your customers. It may allow you to increase their retention; so you keep your customer for a longer time. You have to really consider what the goal of your email marketing campaign will be. One of the biggest challenges in email marketing where do we get our customer email list from? There are many different ways to do this. You can purchase a list from a specific source. Be careful and wary of some sources which advertise email lists. You want to go to reputable sources, which have targeted lists that are relevant to your consumer base, but also ones where permission, for example, has been granted for those consumers on that email list. One other way is to collect email lists yourself. When you have consumers visiting your website, if you are able to attract them to be able to provide their email address to you. That list can grow into one very useful list because they deliberately gave you their email address in order or in exchange for something of value that you may have provided to them. That list might be a very important list because it's your customer and they deliberately provided that email to you.

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