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- Archived Lectures *These may not cover the latest advances in the field
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36 min
1. Mobile advertising for the masses- Ms. Peggy Salz
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2. Engaging willing consumers: international cases and trends- Mr. Harald Neidhardt
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3. Building brands through mobile-enhanced communities- Dr. Alex Wang
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5. Building permission-based relationships: new methods for gaining opt-in- Mr. Michael Hanley
- Mr. Gerry Christensen
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- Mr. James Darcey
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6. Technology convergence: the evolving mobile phone- Dr. Ramin Vatanparast
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7. Mobile marketing best practices- Ms. Laura Marriott
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8. Mobile research in marketing- Dr. Hairong Li
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10. Proximity marketing: background and best practices- Mr. Saul Kato
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37 min
11. Making search work for the mobile ecosystem- Ms. Phyllis Reuther
Printable Handouts
Navigable Slide Index
- Introduction
- Outline of talk
- What is proximity marketing?
- Mobile content hotspots
- Key locations
- How it works for the consumer
- Types of deliverable content
- Flavors of proximity technology
- Proximity solves these key problems
- Bluetooth basics
- Technology overview
- Recipe for a successful Bluetooth campaign
- Ford sync example
- Calls to action examples
- Measurements and statistics
- Detailed campaign report - by date
- Detailed campaign report - by location
- Pricing models
- New areas of innovation
- Acknowledgements
Topics Covered
- What is proximity marketing?
- Mobile content hotspots
- How it works for the consumer
- Types of deliverable content
- Proximity technology
- Bluetooth basics
- Recipe for a successful Bluetooth campaign
- Measurement and statistics
- Detailed campaign report
- Pricing models
- New areas of innovation
Talk Citation
Kato, S. (2009, May 5). Proximity marketing: background and best practices [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved April 1, 2025, from https://doi.org/10.69645/YYVR8048.Export Citation (RIS)
