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Navigable Slide Index

1. Introduction
2. Popular trend
3. Example of cross-media integration
4. The benefits
5. What you are going to see
6. What is cross-media integration?
7. Example of mobile and internet advertising
8. The theoretical foundation
9. The theoretical foundation - repetition
10. The theoretical foundation - different sources
11. The relevance
12. Evidence
13. Research
14. Research - American Express
15. Methodology
16. Procedure
17. Without cross-media integration
18. With cross-media integration
19. Measures
20. Analysis
21. Results (1)
22. Mediation
23. Results (2)
24. So what?
25. Branding
26. Implications
27. Applications from the communities
28. Image recognition opt-in (1)
29. Image recognition opt-in (2)
30. Image recognition opt-in (3)
31. Image recognition opt-in (4)
32. Outdoor signs and billboards
33. Outdoor signs and billboards carried by trailers
34. Outdoor signs and billboards - GPS
35. Interactive advertisements
36. Other considerations
37. The future
38. Conclusion
39. References

Topics Covered

• What is cross-media integration?
• How to build brands through cross-media integration
• Essential strategies
• Evidence of using cross-media integration in the mobile marketing environment
• Applications of using cross-media integration in building brands in the mobile marketing environment

Links

Series:

• Mobile Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on April 8, 2009
• Archived on April 11, 2022