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Printable Handouts
Navigable Slide Index
- Introduction
- History of computer systems
- Disruption in mobile markets
- Mobile market data
- iPhone
- Mobile market: smartphones
- Mobile advertising: $11-19bn in 2011
- A drop in the Telco's bucket
- Mobile ecosystem (1)
- Mobile ecosystem (2)
- Opening thoughts
- Fragmentation rules mobile
- Fragmented mobile messages
- Goodbye the 4 P's and hello the 4 E's
- Mobile natives and digital migrants
- Mobile is weaved into our lives
- Call to action to mobile marketers
- Mobile media promises
- Are we there yet?
- International case studies
- Case study: Blyk
- Blyk - ad funded MVNO
- Blyk
- Blyk messaging
- Impressive results
- Blyk in context
- Case study: Nike
- Outdoor integration
- Outdoor innovation
- Provide value and integration
- Mobile rich media content
- Entertainment
- Case studies: other
- Buzzd: Smirnoff nightlife guide
- WHAM: Peroni
- WHAM: 3
- New York Times
- Reuters: Hyundai
- Millennial media: Warner Bros.
- Millennial media: Ford
- Ad-enabling voice calls
- Case study: China
- China: online vs. mobile media
- Mobile interstitial ad
- Exclusive publisher partner - 3G.CN
- Mobile viral marketing
- Introducing Smaato (1)
- Introducing Smaato (2)
- SOMA - open mobile ad-server
- More mobile market data
- Smartphones on the rise
- Smarter phones drive mobile internet
- Ad sizing still to coalesce around MMA specs
- Diversity of graphical ad dimensions
- Mobile content companies seek to drive traffic
- Impressions as mobile currency
- Impressive iPhone data
- Quarterly smartphone sales by OS vendor
- Contact details
Topics Covered
- Disruption in mobile markets
- Mobile market data
- Mobile ecosystem
- Fragmentation rules mobile
- The 4 E's
- Messaging
- Outdoor integration and innovation
- Mobile rich media content
- China case study
- Mobile viral marketing
- Smartphones on the rise
Talk Citation
Neidhardt, H. (2009, April 8). Engaging willing consumers: international cases and trends [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 21, 2024, from https://doi.org/10.69645/ACHZ6363.Export Citation (RIS)