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Navigable Slide Index

1. Introduction
2. Index
3. Global marketing strategy
4. Essentials of a global marketing strategy
5. Market, competitive and environmental background
6. Brand vision
7. Strategic imperatives
8. Market prioritized opportunities
9. Communication platform
10. The new “MUSTs” in global marketing pharma
11. Market expansion
12. Benefits and challenges
13. Global market outlook 2024-2030
14. Pursuing market expansion: Assess and identify the opportunities for your product ex-US
15. Pursuing market expansion: Build the business case and assess risk & mitigation plans
16. Pursuing market expansion: Proactively harmonize future development plans and indications
17. Pursuing market expansion: Focus on satisfying benefit-risk & value proposition requirements for ex-US technical assessments
18. Pursuing market expansion: Evaluate the right model or model mix to implement the market expansion
19. Pursuing market expansion: Engage in conversations with local regulatory agencies ASAP to validate requirements
20. Market expansion
21. Europe: Pharmaceutical market revenues
22. Regulatory
23. What model do you want to pursue?
24. Thank you!

Topics Covered

• Joint ventures
• Combined models
• Regulations
• Market dynamics
• Brand vision
• Competitors
• Machine learning
• Establishing a brand

Links

Series:

• Pharmaceutical Marketing

Categories:

• Pharmaceutical Sciences

External Links

• Europe Pharmaceutical Manufacturing Market Size & Outlook Report
• Regulation (EU) 2021/2282 of the European Parliament

Talk Citation

Publication History

• Published on October 30, 2025

Financial Disclosures

• No commercial relationships to disclose.