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1. Introduction
2. Outline of the talk
3. Age and internet use
4. Who uses the internet the most?
5. Facts from the UK
6. Importance of socio economic group
7. Time spent online
8. Determinants of internet use
9. Why the 70 plus are different
10. Age and internet use - conclusion
11. Web 2.0 - architecture (1)
12. Web 2.0
13. Web 2.0 - architecture (2)
14. Sophistications of Web 2.0
15. Physiological ageing matters
16. Cognitive ageing effect - an illustration
17. Why processing a web page takes longer?
18. Web 2.0 architecture is age sensitive
19. Web 2.0 applications
20. Web 2.0: What can the user do with the Web site?
21. Web 2.0 applications: 3 common factors
22. Web video and social networking
23. Social networking examples
24. Brief but amazing history - characteristics (1)
25. Brief but amazing history - characteristics (2)
26. Age distribution of users (UK)
27. Rapidly changing demographic profile
28. Web 2.0 applications - web video
29. Enabling technologies
30. Why video?
31. Viral advertising
32. Testimonials
33. Dedicated "older" websites
34. How to
35. Tackling difficult subjects
36. Web video revolution has just begun
37. The numbers are staggering
38. Being watched by all ages
39. Age is a poor predictor of Web 2.0 usage
40. Importance to marketers
41. Age silo and age neutral
42. Gender matters
43. Male/female clicks Microsoft adCenter
44. Importance to marketers - conclusion
45. The future
46. The real impact is yet to come
47. Amount of video traffic in the future
48. High definition
49. The video option
50. Collapse of the walled garden
51. Breaking down the social networks walls
52. Social networking as a commodity application (1)
53. Social networking as a commodity application (2)
54. moving into universal search
55. So what (1)
56. So what (2)
57. Rules for successful marketing using digital media
58. Thanks for listening

Topics Covered

• Age and internet use
• Web 2.0 architecture
• Physiological ageing matters
• Web 2.0 applications
• Age distribution of users
• Enabling technologies
• Importance to marketers
• The future

Links

Series:

• Marketing to the Older Consumer

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on March 31, 2009