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Printable Handouts
Navigable Slide Index
- Introduction
- Oxford Institute of Retail Management
- Retailing at the University of Oxford
- The opportunity
- Outline
- The early rhetoric
- Digerati rule OK?
- Long tail: the democratisation of commerce?
- The big two-and-a-half in Europe
- Factors affecting UK online sales growth
- Spatial distribution of multi-channel demand
- Effects on consumer decision processes
- Learning about 'new things'
- Channel need inhibitors
- Why eBay is safe
- eBay bid for Oxford College
- Information search: hybrid, multi-channel
- Information search and site usability: still learning?
- Price comparison and social shopping sites
- Evaluation of alternatives: price awareness
- Vente-privee
- Marketing channels: what do retailers do?
- Multi-channel retailing: the challenges
- Multi-channel retailing: the opportunities
- IBM multichannel stage model
- Consequences of online growth for retail marketers
- Kiosks
- World's largest electronic grocer: Tesco.com
- UK online grocery has been heating up
- Tesco direct
- The race for general merchandise: argos.co.uk
- Distinctive features: continuous innovation
- The race for general merchandise: John Lewis
- The race for general merchandise: Amazon.com
- Livraria cultura
- Place and play
- The role of place
- Is facebook a third place?
- New places for consumption
- Brave new worlds?
- Brands in second life
- Virtual entrepreneurs: Armidi
- Concluding issues
- Visit virtual Oxford University
Topics Covered
- Challenging context for multichannel retailing
- Effects of multichannel retailing on consumer behavior and demand
- Multichannel retailing strategies and the implications for stores
- Case studies of grocery retailing and general merchandise sectors
- Future directions for multichannel activity
Talk Citation
Reynolds, J. (2009, February 25). Multichannel challenges for retail marketers [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 13, 2024, from https://doi.org/10.69645/WYMC7230.Export Citation (RIS)
Publication History
Multichannel challenges for retail marketers
Published on February 25, 2009
37 min