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Navigable Slide Index

1. Introduction
2. Oxford Institute of Retail Management
3. Retailing at the University of Oxford
4. The opportunity
5. Outline
6. The early rhetoric
7. Digerati rule OK?
8. Long tail: the democratisation of commerce?
9. The big two-and-a-half in Europe
10. Factors affecting UK online sales growth
11. Spatial distribution of multi-channel demand
12. Effects on consumer decision processes
13. Learning about 'new things'
14. Channel need inhibitors
15. Why eBay is safe
16. eBay bid for Oxford College
17. Information search: hybrid, multi-channel
18. Information search and site usability: still learning?
19. Price comparison and social shopping sites
20. Evaluation of alternatives: price awareness
21. Vente-privee
22. Marketing channels: what do retailers do?
23. Multi-channel retailing: the challenges
24. Multi-channel retailing: the opportunities
25. IBM multichannel stage model
26. Consequences of online growth for retail marketers
27. Kiosks
28. World's largest electronic grocer: Tesco.com
29. UK online grocery has been heating up
30. Tesco direct
31. The race for general merchandise: argos.co.uk
32. Distinctive features: continuous innovation
33. The race for general merchandise: John Lewis
34. The race for general merchandise: Amazon.com
35. Livraria cultura
36. Place and play
37. The role of place
38. Is facebook a third place?
39. New places for consumption
40. Brave new worlds?
41. Brands in second life
42. Virtual entrepreneurs: Armidi
43. Concluding issues
44. Visit virtual Oxford University

Topics Covered

• Challenging context for multichannel retailing
• Effects of multichannel retailing on consumer behavior and demand
• Multichannel retailing strategies and the implications for stores
• Case studies of grocery retailing and general merchandise sectors
• Future directions for multichannel activity

Links

Series:

• Retail Marketing

Categories:

• Marketing & Sales
• Strategy

Talk Citation

Publication History

• Published on February 25, 2009