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Navigable Slide Index

1. Introduction
2. Introduction - The retailer as a brand
3. Definitions
4. Brand functions
5. Brand evolution - a history
6. Retailer brand evolution
7. Components of brand strategy
8. Audiences - the challenge
9. Audiences - the consumer relationship (1)
10. Audiences - the consumer relationship (2)
11. The brand proposition - the offer (1)
12. The brand proposition - constant improvement
13. The brand proposition - the offer (2)
14. Vision and values - some questions
15. Brand vision and values - attributes
16. Differentiating by values
17. Brand culture (1)
18. Brand culture (2)
19. The brand experience (1)
20. The brand experience (2)
21. Retailer brand - store experience - 'brand worlds'
22. Retailer brand - store experience - lifestyle pit stop
23. Retailer brand - experience components
24. Brand synergy - alignment
25. Brand synergy
26. Real estate brand development
27. Real estate - format design brand differentiation
28. Brand profile - store design convergence
29. Brand personality - customer dialogue
30. Own brand - credibility and authority
31. Own brand - mutual enhancement
32. Grocery retailer brands - world domination
33. Conclusion
34. Thank you
35. Addendum

Topics Covered

• Brand definition, functions and evolution
• Brand audiences and proposition
• Brand vision and values, culture and experience
• Retailer brand: now and the future

Links

Series:

• Retail Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on February 25, 2009