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About Business Basics
Business Basics are AI-generated explanations prepared with access to the complete collection, human-reviewed prior to publication. Short and simple, covering business fundamentals.
Topics Covered
- Maslow's Hierarchy of Needs
- Five Levels of Needs
- Theory's Influence on Psychology
- Description of Needs
- Applications in Management and Marketing
- Overlap of Needs
- Recognising Needs for Motivation
Talk Citation
(2025, September 30). Maslow's hierarchy of needs [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved September 30, 2025, from https://doi.org/10.69645/VUXF7968.Export Citation (RIS)
Publication History
- Published on September 30, 2025
Transcript
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0:00
We will explore one of psychology’s
most influential theories —
Maslow’s Hierarchy of Needs.
Developed by Abraham Maslow in the nineteen forties,
this model explains what motivates
human behaviour, from basic survival
needs to personal fulfilment.
Maslow visualised these needs
as a pyramid with five levels,
each representing different motivations.
The key idea is that
people must satisfy
basic needs before progressing to
more complex psychological and self-fulfilment needs.
This theory has influenced
not just psychology, but also management,
marketing, and education.
Each stage of the
pyramid provides insight into what
drives individuals and how organisations can better
understand and support these motivations.
At the foundation of Maslow’s hierarchy
are physiological needs—food,
water, warmth, rest,
and shelter, the essentials for survival.
If these are unmet, motivation
is focused on obtaining them.
Once secured, attention turns to
safety needs, where people seek security and stability,
such as personal and financial security,
health, and protection from danger.
In the workplace, this means fair wages and job security.
Only when these needs are met can individuals
focus on richer, more fulfilling lives.
In many places, these foundational needs
are not guaranteed,
which affects everything else in the hierarchy.
As physiological and safety needs are met,
motivation shifts to a need for belonging and love, including friendships,
intimate relationships, and